While a non-watch designer can breathe individuality and life into a piece, there’s also something to be said for a unifying brand vision.http://www.watchesuuk.co/ Having a unique, easily identifiable look for all watches across a line can be a great asset to brand identity.
While the pieces themselves were well-made, they did little to distinguish themselves in store displays from their Swiss rivals. Designs were generally simple, with round cases and basic lugs coupled to drab, standard dials.
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